We/On
Advisor to We/On on its corporate reorganization and financing to acquire a premium fitness center portfolio
We/On is an emerging chain of premium fitness centers founded by veteran entrepreneurs and pioneers in this segment in Spain. Its concept is built around integrating health, wellness, and social interaction into a unique sports club experience.
AZ Capital acted as the exclusive financial advisor to We/On in designing a new corporate structure and securing financing to launch an ambitious inorganic growth plan, capitalizing on the ongoing consolidation of the Spanish fitness sector and the investment opportunities arising in the post-COVID landscape.
This transformational transaction enables We/On to optimize its corporate structure and double the number of fitness centers under operation, addressing a growing unmet demand for high-end fitness services and positioning the company as one of the leading players in the Spanish premium market.
Sector: Consumer Goods and Retail
go to sector2024


Debt raising advisory