Advisory on merger and investor entry

Advisor to Movertis on its integration with Localizador Sherlog and Seaya investment

AZ Capital has acted as exclusive financial advisor to Movertis in its merger with Sherlog, with the support of Seaya. This strategic transaction has resulted in the creation of Movilia, a new leading technology group in the fleet management sector.

Movertis is a technology company specialized in advanced solutions for comprehensive fleet and mobility management. Over more than fifteen years of track record, the company has developed a proprietary and highly customizable platform, supported by strong in-house technological development capabilities, enabling private companies and public administrations to improve fleet operating efficiency and optimize real-time decision-making.

The merger with Sherlog forms part of a broader sector consolidation strategy aimed at creating a group with greater scale, complementary capabilities and an integrated value proposition designed to serve a diverse and evolving market. As a result of this transaction, Movilia is launched with a solid base of more than 10,000 customers and 100,000 vehicles under management across Southern Europe, and a clear ambition to achieve double-digit annual growth.

Executive leadership of Movilia will be assumed by Pablo Mazón, founder and CEO of Movertis, who will lead this new phase of the group, driving technological innovation, sector consolidation and the long-term development of the project.

The entry of Seaya as a strategic partner represents a key inflection point in the group’s evolution, providing financial capacity, experience in scaling technology companies and a long-term growth vision, within a market environment shaped by digitalization, operational efficiency and sustainable mobility.

“The support of AZ Capital’s technology team was critical throughout the entire process. Thanks to their expertise in B2B SaaS, they were able to identify Movertis’ full potential from the outset and help us make the right decisions at every stage. Their close, hands-on approach, strong ecosystem connections and full alignment with our growth objectives were essential to the success of the transaction,” says Pablo Mazón.

Víctor Mata, Partner at AZ Capital, adds: “This transaction is a clear example of how we support technology companies with ambitious growth plans at key moments in their development. We worked closely with Movertis and Seaya to structure a transaction that not only enables the entry of a strategic partner but also lays the foundations for the creation of a leading platform with a long-term vision”.

This transaction further strengthens AZ Capital’s position as a leading advisor in technology sector transactions, with extensive experience supporting innovative companies through complex processes of growth, transformation and long-term sustainable value creation.

Sector: Technology